Renée Richardson Gosline, a Zenon Zannetos (1955) Career Development Professor, teaches at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, an MIT “Iron Professor,” and a scholar at the MIT Center for Digital Business. Her main research interest involves the effect of status-based bias and technology on self-perceptions and behavior.

MIT Sloan professor Renée Richardson Gosline concluded the [ALC 215] morning sessions with a powerful talk on her research involving the relationship between social networks and consumer brand relationships. She stressed the notion of authentic leadership, recognizing that how you think you’re leading might not be the same as how you’re perceived.

“It’s about aligning the way you want to affect those around you with the way that you do,” says Gosline. And one good way to do this, she said, is to be vulnerable, yes vulnerable, and to tell your story in a genuine way to those around you. “The stories are what inspire and allow people to connect.”

Slice of MIT, 1 October 2015